StarTree: Multipurpose trees and non-wood forest products: a challenge and opportunity

StarTree is a pan-European project to support the sustainable exploitation of forest resources for rural development. The project ran from November 2012 - October 2016 and is now completed.

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Non-wood forest products in Europe: seeing the forest around the trees

Follow the complete NWFP value chain from primary production to marketing, and the accompanying institutional frameworks in this major publication of StarTree results.  This publication is part of the EFI What Science Can Tell Us series.

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State of European NWFP

What can StarTree add to our understanding of non-wood forest products (NWFP)? The picture which emerges from the StarTree research is one which demonstrates the central role of NWFPs in the forest culture of Europe.

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Wild Forest Products in Europe

A visual glimpse at the current state of wild forest products in Europe, based on StarTree research and sector mapping. For more information, read the full report, State of the European NWFP, and the Policy Brief on NWFP.

Elearning: Wild Forest Products Marketing

Tuesday, 05 July 2016 Posted in News

nwfp-training-740StarTree partner University of Padova is now offering a free elearning course on the theory and practise of marketing wild forest products. The course is based on the training school organised in March 2016 under the COST Action FP1203: European non-wood forest products network. The online course was compiled in collaboration with the StarTree project.

The learning materials are divided into three modules. The first module "Wild Forest Product context analysis: marketplace & regulations" frames the context of any initiative related to wild forest products marketing. The second module "Strategic marketing" presents the general instruments to select and organize the supply of wild and semi-wild products working on the issues of segmentation (targeting), differentiation and positioning. In the final module on operational marketing the focus is on building a business plan.

Click here to enter the course, please sign in as a guest using the password WFP.

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StarTree Video

A StarTree infographic shows how forests provide us with a great deal more than wood and can be used to strengthen economic activities in rural areas.

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This project has received funding from the European Union’s Seventh Programme for research, technological development and demonst ration under grant agreement No. 311919

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