First Waldmärker Region Stakeholder Meeting

Thursday, 11 July 2013 Posted in StarTree, News

Dieser Artikel auf Deutsch

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On 4 July 2013, the Regional Stakeholder Group first met at the conference room of the Forestry Association Lüneburg GmbH (FVL).

10 participants of public and private forest institutions, private forest owners, foresters and an expert in decoration markets have followed the invitation from the FVL and University Hamburg (UHAM).

One focus of the meeting was to inform the participants about the aims and the structure of the StarTree project. Furthermore, the focus was to inform about the Stakeholder engagement process and the possible NWFP in the region, such as cones, moss, bushes or arms as decoration elements for floristic products.

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After a common lunch, to get to know each other, the Case Study Responsible (CSR) Prof. Dr. Udo Mantau from UHAM presented the motivations, strategies and structures of the StarTree project.

Information about the FVL - as practical project partner - was presented by its manager Dr. Markus Hecker.

After the overview about the project and the partners, Welf Einhorn (also responsible for action research) presented several instances for NWFP, which would be possible to use in the region. Afterwards, a lively discussion followed about the issues and chances of this potential using NWFP.

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The expert in decoration-selling, Richard Hogewoning from the Netherlands, presented the structure of his company and gave an overview about the various products, which they sell. He also gave interesting insider information about the market structure and the requirements of the floristic market.

After a long and intensive discussion about the chances and risks in the floristic market, the stakeholder group realized that the commercialisation of NWFP on great floristic markets is very difficult and not really profitable. The main reason for this is the huge global sellers’ competition. Additionally, it became clear that a regional supply chain for a special product does not exist. Therefore, the project partners have to develop new ways of providing and commercializing NWFP.

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The meeting ended with a short excursion to a private forest nearby, to show the natural facilities and structures typical for the regional forest.

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This project has received funding from the European Union’s Seventh Programme for research, technological development and demonst ration under grant agreement No. 311919

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